To Be Productive, Is It Necessary To Always Be Busy?

 Are you productive, if you are always doing something?
Have you ever heard of Charles Duhigg? This is the author of “Smarter Faster Better.” He has won the Pulitzer Prize for Explanatory Reporting in 2013 and is considered the biggest star of the investigative reporters team of the famous “New York Times”. In the book, his second best-seller, he provides guidelines and tips for the reader to practice and become more productive, both in the professional field and in their personal life. This knowledge was obtained from the will of the author himself to learn about the subject, which led him to research with various experts.

One of the main themes of the book leads to reflecting on the difference between being busy and being productive. To always be full of work is not synonymous with productivity. Incidentally, this behavior can even hinder the performance of the professional. Understanding the reason why is easy:

Think of the large corporations, like Apple, for example. From what does it survive?

Basically its development is linked to technological innovations that it brings to market. And these innovations are born from ideas. Therefore:

  • The main “fuel” that powers this whole machine is thought.

Those who are always too busy do not have time to reflect. Thus the performance, in terms of innovation, is compromised.

Using a task manager is important, but not always enough. It is not enough to define a list of activities and simply performing them. We need to review them every day and overcome the fear of redefining priorities. Daring can be the key to achieving that goal you wanted for so long.


  • If you do a lot of overtime, and accomplish 10 tasks in the day in a general manner, you are a busy professional. Now one who can accomplish 6 tasks and give the best of themselves, always seeking to innovate, is productive.
  • Productivity is not connected to how many hours you work and how many tasks you complete, but rather to time management and the quality of your work.

Instead of staying focused on performing all the tasks on your list, how about PRIORITIZING those that are the most important and directing all your energy into performing them in the best way?

Productive vs. Busy

While the busy wastes their time on less important tasks, and then must work for longer hours to accomplish those tasks which should have been prioritized after they are already tired and helpless; the productive is concerned with the most relevant tasks and, after performing them, goes after the less relevant tasks. If they have no time and energy to perform them, those tasks can wait until the next day, as there is no reason to despair.

20% of the activities you perform correspond to 80% of your results!

Pareto Principle

ZPM understands the difficulty of many professionals to distinguish between being busy and productive. To help you put into practice a better management of your time, we have specialized software for task management.

Getting organized a daily exercise that should be practiced until it becomes a habit.

The goal of ZPM is to help you develop this habit so you can actually become a more productive professional and individual and, therefore, become more confident and accomplished.

Access: and try it free for 30 days!



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ZPM Editor

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